Creating a family-oriented car can be harder than you might think; you have to toe the fine line between functional and risking being perceived as not exciting – boring in fact.
Catering for the mass consumer rather than the car enthusiast is a tough task to take on. Remember the Almera? If you can interest both sides of the market then you are surely on to a winner.
Audi has teased us with various concept ideas for the e-Tron over the past year, including the Aicon inspired PB18 sports car which we covered recently here.